Privacy Policy

Last updated: August 14, 2025

Introduction Welcome to The Video Effect (www.thevideoeffect.tv), where we provide video editing, production services, tutorials, tips, and resources for creators. We are committed to protecting the privacy and security of our visitors and customers. This Privacy Policy explains how we collect, use, share, and protect your personal information, in accordance with the Data Protection Act 2018, the UK General Data Protection Regulation (UK GDPR), and the Data (Use and Access) Act 2025 (DUAA).

The data controller responsible for your personal information is Nigel Camp, trading as The Video Effect, based in London, UK. You can contact us at nigel@nigelcamp.com for any questions or concerns about this policy or your data.

Data Collection, Methods, and Usage: We may collect and process the following types of personal information about you:

Identification and Contact Data: When you visit our site, register, place an order, subscribe to our newsletter, or contact us, we may collect personal identification information such as your name, email address, mailing address, phone number, and payment details. This is collected directly from you via forms on our website or through email communications.
Technical and Usage Data: We may automatically collect technical information about your device, including your IP address, browser type and version, time zone setting and location, and details about the technology on the devices you use to access our site. We may also collect information about how you use our website, such as pages visited and interactions.

We do not collect data indirectly from third-party sources, unless explicitly stated otherwise.

We use this data for the following purposes:

To fulfil our contractual obligations to you (e.g., processing orders or providing services).
To comply with our legal obligations (e.g., record-keeping for tax purposes).
To improve our services and website.
To provide customer care and support.
To monitor the usage of our site.
To detect, prevent, and address technical issues.

If you choose not to provide certain personal data (e.g., contact details), we may not be able to process your order, deliver services, or respond to your inquiries.

Your personal data will only be processed when we have a lawful basis to do so under the UK GDPR. The lawful bases we rely on include:

Contract: Where processing is necessary to perform a contract with you (e.g., delivering services you've ordered).
Legal Obligation: Where required by law (e.g., fraud prevention or tax compliance).
Legitimate Interests: For activities like website analytics, improving services, and direct marketing, where our interests are not overridden by your rights (we conduct assessments to ensure this balance).
Recognised Legitimate Interests: As defined under UK law (e.g., for crime prevention or safeguarding, if applicable—no balancing test required for these specific purposes).
Consent: For optional activities like newsletter subscriptions, where you can withdraw consent at any time.

We do not use your data for automated decision-making or profiling that produces legal effects or similarly significant impacts.

We do not process special categories of sensitive data (e.g., health or ethnic origin information) or knowingly collect data from children under 16. If you believe we have inadvertently collected such data, please contact us immediately to request deletion.

Data Retention We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements. For example:

Contractual data (e.g., order details) is kept for up to 6 years to comply with tax and legal obligations.
Newsletter subscription data is kept until you unsubscribe.
Technical data is typically retained for 12 months for analytics purposes.

After this period, data is securely deleted or anonymized.

Cookies Like many sites, we use cookies to collect information and enhance your experience. Cookies are small text files stored on your device. We use:

Essential cookies for site functionality (e.g., session management).
Analytical cookies to track usage and improve the site (e.g., via Google Analytics).
Preference cookies to remember your settings.

For non-essential cookies (e.g., analytics), we obtain your consent via a cookie banner on our site. In line with UK law, we may use certain low-risk storage technologies (e.g., for basic audience measurement) without explicit consent, but we will always disclose this and provide opt-out options. You can manage your preferences there or instruct your browser to refuse all cookies or indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our site. For more details, see our Cookie Policy (if separate) or contact us.

Sharing and Disclosing Your Personal Information We do not share or disclose your personal information without your consent, except for the purposes specified in this policy or where required by law (e.g., complying with a subpoena or other legal processes). We may share data with:

Service providers acting as processors on our behalf (e.g., payment processors like PayPal or Stripe, website hosting providers, or email services like Mailchimp).
Professional advisors (e.g., accountants or lawyers) for legal compliance.
Authorities if required by law.

All third parties are required to respect the security of your data and process it only in accordance with our instructions and UK law.

International Transfers If we transfer your data outside the UK (e.g., to service providers in the US or EU), we ensure appropriate safeguards are in place, such as UK adequacy regulations, standard contractual clauses, or other approved mechanisms under the UK GDPR, to protect your data to a similar standard.

Data Security We implement appropriate technical and organizational measures to protect your data from unauthorized access, loss, or breach, including encryption where appropriate and regular security reviews.

Your Rights Under the UK GDPR, Data Protection Act 2018, and DUAA, you have the following rights regarding your personal data:

Right of Access: Request a copy of the information we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure (Right to be Forgotten): Request deletion of your data in certain circumstances (e.g., if no longer necessary).
Right to Restrict Processing: Ask us to limit how we use your data.
Right to Data Portability: Receive your data in a structured, commonly used format and transfer it to another controller.
Right to Object: Object to processing based on legitimate interests or for direct marketing.
Right to Withdraw Consent: Where processing is based on consent, withdraw it at any time without affecting prior processing.
Right Not to Be Subject to Automated Decision-Making: We do not engage in this, but if we did, you could request human intervention or challenge decisions.

To exercise these rights, contact us at nigel@nigelcamp.com. We will respond within one month (extendable in complex cases). There is usually no fee, but we may charge for excessive or unfounded requests.

Complaints To make a complaint about our data handling, email nigel@nigelcamp.com with details. We will acknowledge your complaint within 5 working days, investigate thoroughly, and respond with outcomes within one month. If you are unhappy with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.

Changes to Our Privacy Policy We may update our Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the new policy on this page and, where appropriate, by email. Changes are effective when posted.

Links to Other Websites Our website may contain links to other websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.