Drone technology is moving at lightning pace, making it easier than ever for brands and bloggers to incorporate beautiful aerial footage into their video pieces. Even as little as five years ago, procuring aerial footage meant securing a helicopter or light winged aircraft and taking to the skies to complete your shoot. Safe to say this wasn’t really an option for many smaller businesses and bloggers who have to operate on a strict budget. But now these very same shots can be filmed in incredibly short, convenient sessions.
Most drones can be up and running at the start of a shoot in less than 10 minutes. This makes aerial footage accessible at a much cheaper price and the results can be simply stunning.
Tourism companies were among the first on board with this new technology. They used it as a new opportunity to secure unique shots of locations, combining drone footage with traditional ground crew work to create unique videos of locations.
Visit Trondheim was among the early adopters. They shot a marketing video in 2013 almost exclusively using drone technology. The video went on to secure almost 200,000 views thanks to some sublime aerial footage of the Norwegian city.
In truth drones make for great marketing thanks to cinematic shots that help videos to leap out at prospective customers. This is vital when you consider that a 2015 Cisco study suggested as much as 80% of internet traffic will likely be video content by 2019.
Differentiating your video from the rest of the market, therefore, is likely to become more important than ever in the coming years. That’s where qualified drone operatives come into play. Firms such as www.thedronedude.co.uk offer HD filming and are licensed by the CAA to operate in an array of locations. The Drone Dude is also licensed to fly at night. Each country will have its own licence scheme so keep that in mind if you hire a professional operator.
If you are interested in learning the basics of flight, you can pick up a starter unit for around £30. The Hubsan X4 H107L comes in around that price point. It offers a traditional quadcopter layout and is sturdy in the air while maintaining speed for more advanced pilots. The Syma X5C Explorer is also at the cheaper end of the market. It fits into the palm of your hand and features a lo-res camera so you can practice getting those all-important shots. Both are great starting points should you wish to move up to more advanced machines in the future. And the investment could really be worth it for your business. Just keep in mind that you’ll need a licence to offer services commercially so budget for that.
Videos containing drone footage create engagement with customers, especially on increasingly competitive social platforms such as Facebook, Twitter, YouTube and Instagram. And this in turn helps to drive sales and click-through, allowing you to create a buzz around your business.